Don ’ t Tell Me What To Do ! An Examination of Consumer Reactance to Daily Fantasy Sport
نویسندگان
چکیده
The fantasy sport industry has received a considerable amount of negative attention due to the proliferation of daily fantasy sports (DFS). DFS providers extended traditional fantasy sport consumption through the development of a user-friendly game where participants can wager money daily or weekly on a multitude of sporting events. This interface is very similar to that of Internet gambling, which has created a debate regarding the legality of the activity (Legal Sports Report, 2016). Currently, the legal status of DFS varies by state, with 12 states allowing participation with some form of regulation, five states banning participation, and 23 states either contesting or proposing legislation (Rodenberg, 2016).
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